Archive for September, 2010

(I actually first saw this ad at the multiplex, ironically playing before–of all things–the extended cut of AVATAR.)

Watch it, and then tell me if there’s anything funny about this bit of narration:
This was once a country where people made things…beautiful things…and so it is again.”

It’s a nice notion, and while I would like to believe it, I find it hard to do so considering that the line is immediately preceded by shots of ROBOTS ASSEMBLING CARS.

Besides, what’s all this nonsense about “the things we make, make us“?
We’re
not really making things; these things might be made in the USA for a change, but we’re still just having machines make our machines for us…though I suppose that’s slightly better than having Chinese machines make our machines for us.

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